Cassendra Chong was appointed as Senior Director, Sales & Marketing of our Group on 2 January 2026. She has close to 20 years of experience in the property development industry, with extensive exposure in sales, marketing and product positioning, particularly for residential developments.
Her experience spans the full development cycle, including landbank analysis, product positioning, pricing strategy, project launches and sales operations. Prior to joining our Group, she held senior roles with PPB Hartabina Sdn Bhd, Naza TTDI Sdn Bhd, Tan & Tan Developments Berhad, BRDB Developments Sdn Bhd and Sunway Group, and has also overseen sales and marketing functions in an overseas appointment.
At Avaland, Ms. Chong is responsible for overseeing our Group’s sales and marketing strategies, pricing framework, sales performance and stakeholder engagement, supporting our Group’s overall sales delivery and market positioning.
She does not hold any directorships in public companies or listed issuers in Malaysia.

